Many of the cases authored and coauthored by FG are included in the New Financial Instruments: Horizons for Risk Management
book. Additional cases are available through The Center for Global Business Studies
These cases include:
- Korean Won (A&B)
- Penn Lubricant
- Dana Pharmaceuticals
- CANAM Construction and Engineering Co.
- Dow Asiana
- Hong Kong – Economic Outlook and Country Risk Assessment
All cases are copyrighted by the William A. Schreyer Center for Global Business Studies, Smeal School of Business at Penn State.
Session Overview: Worldwide, CEOs and senior managers need to prepare
their industries for Global Tectonics--the process by which developing trends in
technology, nature, and society slowly revolutionize the business environment of
the future. Much like the earth’s tectonic plates, global trends shift unnoticed as
they transform our industrial and societal topography. Business executives easily
and often overlook such gradual developments — that is until a major quake
shakes their corporate foundations.
We have identified twelve global trends that will present the most formidable
challenges to world business leaders in the next thirty years. Developments in
areas such as demography, infectious disease, resource degradation, economic
integration, nano and information technologies, international conflict, and
governance will determine corporate strategy. Whether these tectonic shifts
put industries through minor tremors or major earthquakes will depend on how
businesses have prepared for imminent change. Corporations have both the
ability and the responsibility to foresee, to understand, and to adjust to these
Every business, regardless of its size or industry, must view day-to-day
operations in light of these global developments. Our report and presentations
facilitate this type of analysis by clearly outlining global trends and their potential
impact on international business. The evolution of global tectonics will be pivotal
in CEOs’ decision-making processes, now and decades into the future.